Mike has been involved in product and brand development, promotional, broadcast, print and data-driven marketing and its associated toolsets, such as PR, research and brand expansion since leaving university in 1969, with a Special Honours Science Degree in Geography and Geology.

During the last 40+ years Mike has built on his career experience by applying his marketing skills firstly as a director of Systems Market Link and then via his own consultancy, Lee Marketing Services (LMS). He has worked with ADT, JCB, Land Rover, Caterpillar, British Gas, Consolidated Freightways, InterCity, South West Trains and Massey Ferguson. He has also written for many publications, and - via WideFocus - has provided video scriptwriting and production services for numerous business sectors.